I don't think I said we agree about CF grips, but apparently we don't agree that it is hype, if this isn't hype I don't know what is.
hype  /haɪp/ Show Spelled Pronunciation [hahyp] Show IPA verb, hyped, hyp⋅ing, noun Informal.
Use hype in a Sentence
–verb (used with object) 1. to stimulate, excite, or agitate (usually fol. by up): She was hyped up at the thought of owning her own car.
2. to create interest in by flamboyant or dramatic methods; promote or publicize showily: a promoter who knows how to hype a prizefight.
3. to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc. (usually fol. by up).
4. to trick; gull.